Free diagnostic
Is your purpose
actually spinning?
A 3-minute diagnostic across the six Ps — People, Planet, Processes, Policies, Profit, and Performance. Find out where your purpose is stuck and what to do about it.
6 questions · 3 minutes · no signup required
Every week, we explore a business like yours.
Real people. Real insights. Practical, down to earth conversations about what happens when purpose stops being a nice idea and starts transforming the way brands do business.
Real brands, honestly explored
No polished case studies. We explore real SME's, community groups and attracted talent – what's working and what they'd do differently.
A practical framework
Explore The Purpose Pinwheel with us. Gain insights and areas to focus on – every episode you'll uncover unique perspectives.
Purpose as a commercial asset
Every conversation comes back to: how does this make your business stronger?
Two lenses, not one
Strategy meets story. Commercial meets conscious. Two hosts who see business differently.
Your hosts
The Brand Naturalist
Becks Neale
Designer & Brand Consultant · MCIM
On a mission to inspire agents of change for nature and wellbeing. Becks helps purpose-led founders craft brands fully aligned with their values. Carbon literate. ASP member. Good Business Charter accredited.
Brand Strategy · Sustainability · Alignment · Cotswolds
The Marketing Detective
Erica Mackay
Founder, The Marketing Detective Agency · MCIM
25+ years diagnosing why good businesses stay invisible. Former Head of Marketing EMEA at AIG. Author of Giraffes Don't Eat Steak. Specialist in purpose-led positioning and strategy for SMEs.
Marketing Strategy · B2B Growth · Diagnostics · Oxford
Find out where your purpose stands
Take the free 3-minute diagnostic — and start the conversation.