The Purpose Pinwheel Podcast

Turn purpose into a plan.

Most SMEs know they care about people and planet. Few can prove it, measure it, or connect it to revenue. We help you close that gap — starting with a single day.

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Sound familiar?

  • A mission statement that says "we care about people" without saying how
  • Values that get confused with actual impact
  • No way to measure what you're claiming
  • New B Corp standards you're not sure you'd pass
  • Purpose that lives in a slide deck, not in revenue or strategy

We turn fluffy intention into strategic, measurable direction.

Three ways to work with us

Start here

Discovery Sprint

For: SMEs starting from scratch

Format: 1 day

Includes

  • A purpose audit of your messaging, website and sales narrative
  • A founder interview (expect some detective-style questioning)
  • Stakeholder mapping — who you actually impact
  • A scan of who else owns "purpose" in your category

You leave with

  • A draft public purpose statement, B Corp-ready
  • An impact opportunities map

Purpose & Impact Blueprint

For: Businesses serious about B Corp or genuine differentiation

Format: 4 weeks

Includes

  • Everything in the Sprint, plus a live purpose refinement workshop
  • Alignment to B Corp requirements and the UN SDGs
  • 3–5 measurable impact pillars defined

You leave with

  • Your final public purpose statement
  • A full impact framework with KPIs
  • Messaging woven into your website, sales, and LinkedIn

Purpose in Action

For: Businesses ready to live their purpose, not just state it

Format: 3–6 months of ongoing support

Includes

  • Purpose embedded into marketing, sales and the customer journey
  • Campaign ideas tied to impact
  • Quarterly impact reporting support
  • Sessions to get your team aligned

You leave with

  • A purpose-led marketing plan
  • Campaign concepts
  • A simple, usable impact dashboard

Not ready for a full day?

Drawing the Line is a three-hour workshop to set your purpose non-negotiables: the work you'll accept, the work you'll turn down, and the behaviour you expect.

Explore Drawing the Line →

Start with the Discovery Sprint

One day is enough to find out where you stand.

Get in touch