The Purpose Pinwheel Podcast
Episode companions
Episode Companions
The written version of each conversation — the story, the moments worth quoting, and the spoke of the pinwheel each guest landed on.
Episode 8Planet
Waste Knot's Jess Latchford on Why Most People Have Never Tasted a Real Apple
Waste Knot has spent ten years turning surplus and misshapen produce from regenerative farms into meals for corporate kitchens and food banks alike. Founder Jess Latchford on why most of us have never actually tasted what an apple is supposed to taste like.
Episode 7Performance
Martin Knowles: Why Sales Untangled Became a B Corp to Prove What It Already Believed
Sales Untangled didn't get B Corp certified to change how it did business — it got certified to prove the business already worked that way. Martin Knowles on sustainability, selling as helping, and why discomfort with sales is a performance problem.
Episode 6Policies
Jacky Youldon: Why Running Side by Side Makes Hard Conversations Easier
RunningSpace costs around £3,000 for every life-saving conversation it has. Founder Jacky Youldon, a suicide survivor herself, explains how running became the platform for something much bigger.
Episode 5Policies
StepZero: Umesh Kathirvel on Making Sustainability Actually Doable for SMEs
Two out of three UK small businesses have tried something on sustainability and stalled. StepZero co-founder Umesh Kathirvel built a free platform to fix the "don't know where to start" problem, one practical step at a time.
Episode 3Profit
Carving Resilience: Rick Mower on Building RAW From Second Chances
Rick Mower spent his twenties in advertising, then developed what he calls "a really keen interest in alcohol and cocaine." Seventeen years into recovery, he's built RAW into a furniture company with almost 40 staff and a client list that includes Gail's Bakeries and the Ministry of Defence, three-quarters of them people the hiring process usually filters out. His pitch to employers isn't about being nice, and by the end of this conversation, you'll understand exactly why.
Episode 2Processes
Start Small, Start Now: Magaly Etter on Building a Regenerative Hotel
Whatley Manor is a Michelin-starred, Grade II listed country house hotel — not the easiest place to go carbon neutral. Magaly Etter, its ESG manager, has spent six years proving that luxury and sustainability aren't opposites, one declined planning application at a time.
Episode 1Processes
Be Curious, Build Connection: Nick Hunt on Brewing With Purpose
Ten years ago, Nick Hunt had a home-brewing habit and an idea: build a purpose-driven business from scratch, and let beer be the excuse for people to actually talk to each other. That became Cotswold Lakes Brew Co. — beer with purpose, one pint at a time.
Beyond the Episode
Purpose, marketing, and small-business thinking — not tied to a specific episode.